In The News

We are die-hard digital direct response marketers. And we like to share our insight and expertise about our ever-changing industry as much as we can. See below for a list of some byline and news articles featuring RMI.

2011 - Search Engine Watch

January: How to Structure and Adwords Account and How to Execute a Flawless Ad Copy Test in Adwords

February: Conversion Rate, A Most Powerful Lever Indeed

March: When Paid Search Marketing & Business Operations Come Together

April: Paid Search Fire Drills: Common Oversights, Harsh Consequences

May: Control Your Destiny in the Google Display Network

June: Boost Your CTR With These 5 PPC Add Copy Strategies

July: Successful SEO Tactics: Keyword Selection

August: Successful SEO Tactics: On Site Optimization

September: Successful SEO Tactics: Off Site Optimization

October: Successful SEO Tactics: Reporting and Analytics

November: Analyzing Organic Competitors: How to Dissect Your Marketplace
2011 - Atlanta Daybook

DMA-Atlanta Luncheon: "The Killer Business Strategy" with Ken Robbins
2011 - Adotas

Achieving Category Domination Through SEO
2011 - Atlanta Business Chronicle

People in the News - Wayne Pelletier
2011 - DMA Atlanta Blog and Newsletter

Rethink SEO: Five Direct Response Approaches to Transform Your Organic Search Program

Competitive SEO Intelligence: How to Benchmark Rankings Success vs. Your Competition

How to Acquire More Customers: The Killer Business Strategy