• Core Values
• Executive Team
• Awards
• Press Center
• In The News
• Speaking
• Careers

Ken Robbins Shares Secrets of Success to Gain New Customers Using Strategic Customer Acquisition Marketing

ATLANTA—April 28, 2010—Ken Robbins, president and founder of the Atlanta lead generation agency Response Mine Interactive, will share tips on how to acquire new customers and increase sales using performance marketing during the new Digital Marketing Education Series® conducted by the America Marketing Association's Atlanta Chapter.

The new digital marketing series will focus on performance marketing to help educate marketing and advertising professionals on how to measure sales against online advertising, how to gather new customers effectively and efficiently, and how new strategies using social media, behavioral, contextual and mobile marketing can maximize return-on-investment in a changing online landscape.

The event will feature four digital marketing experts from major Atlanta interactive agencies and consulting groups including:

• Ken Robbins, President and Founder of Response Mine Interactive

• Charles Lumpkin, Chief Operating Officer of Paid Search Partners and President of CharlesLumpkin.com

• Olivia McKinsey, Interactive Media Consultant at McKinsey Media and Lead Digital Strategist at Engauge

• Mark Henneges, Media Director at Studiocom

AMA Atlanta's Digital Marketing Education Series will be held April 29 from 8:30 a.m. to noon at the Cox Enterprise Corporate Offices located at 6205 Peachtree Dunwoody Road in Atlanta, Ga. The event is hosted by the Atlanta Journal-Constitution's Media Solutions.

All Atlanta marketing and advertising professionals are invited to attend. Early registration is now closed. The cost for walk-ins is $25 (includes continental breakfast).