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Ken Robbins to Share Secrets to Paid Search Success at Digital Summit 2011

ATLANTA—Senior executives, entrepreneurs and online marketers can learn how to improve their search marketing performance and obtaingreater profitsby attending Ken Robbins’ presentation titled “Secrets to Paid Search Success” during the inaugural Digital Summit 2011. The conference will be held May 16 to 17 at the Cobb Galleria Centre in Atlanta, Ga.

Robbins, a 26-year marketing veteran, is the president and founder of the award-winning interactive marketing agency Response Mine Interactive (RMI). During his presentation, Robbins will outline best practices in search marketing and explore how today’s companies can better align their marketing performance with strategy and process. He will reveal more than 30 tips in the paid search categories of creative, match types, keywords, bidding, and measurement.

“By implementing these best practices participants will be able to create more profitable paid search programs,” says Robbins. “These tactics have helped RMI to generate billions of dollars in revenue for our clients over the past decade.”

Robbins Digital Summit session will be held May 17 at 9:30 a.m. Digital Summit is presented by TechMedia and promotes forward thinking and thought leadership on topics related to Internet technologies. The first annual event supports web oriented entrepreneurial activity, innovation and the resultant economic development of the Southeast and Mid-Atlantic regions. To register for the event visit digitalsummit.com.