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Response Mine Interactive Promotes Wayne Pelletier to Vice President of Creative Services

ATLANTA—Wayne Pelletier has been promoted to vice president of creative services for the award-winning digital marketing agency Response Mine Interactive (RMI). In his new role, Pelletier will be responsible for managing client creative strategy including conception, development, and implementation for all interactive media. He’ll also help lead the RMI User Experience and Refinement Teams, which enhance the agency’s client services and operations processes.

With more than14 years of experience designing and developing effective online advertising, Pelletier works with nationally renowned brands at RMI such as Hair Club for Men, Liberty Medical, Spanx, Terminix, and TruGreen.  

Prior to joining RMI, Wayne worked for several leading interactive agencies such as 360i, BKV, Bigelow Advertising, and Moxie Interactive. There he designed, developed, and directed actionable interactive creative for clients like UPS, Alamo Rent a Car, Blue Cross Blue Shield, The Home Depot, DIY Network, Microsoft, and Verizon Wireless, among others.

“Wayne’s exceptional creative talents and his passion for direct response marketing has played an essential role in creating successful interactive marketing programs for our clients,” said Ken Robbins, president and founder of RMI. “As part of our executive leadership team, Wayne’s creative expertise will further propel RMI’s growth in the digital marketing arena.