ATLANTA, Ga. (01/24/06)—Response Mine, an Atlanta-based interactive advertising agency specializing in search engine marketing, announces the launch of its Keyword Mining System™ (KMS). The KMS™ is designed to help large SKU count online retailers utilize search in order to better merchandise product offerings to customers. This proprietary system, a two-year development project by Response Mine, ties product categories and attributes along with merchandise departments to keywords used in search.
"Today's reporting systems have become parity products and can only tell a retailer how to bid keywords for one goal such as gross margins," says Ken Robbins, president and co-founder of Response Mine. "The KMS™ helps big online retailers and their merchants better understand which products and brands are more marketable."
Key benefits to major online retailers of the new Keyword Mining System™ are:
Buying keywords associated with a retailer’s most successful online products enables a client to maximize revenues and profits generated from the fine-tuned KMS™ identification of those high-margin items.
Launched in 2002, Response Mine is an Atlanta-based interactive advertising agency specializing in search engine marketing, online retailing and consumer lead generation. The Atlanta-based agency provides Internet marketing campaigns to clients such as the Home Depot, Rooms To Go, Liberty Medical Supply, Hamilton Beach, EarthLink, and Flowershop.com. Response Mine is a spin-off of Atlanta-based Bennett Kuhn Varner (BKV) Inc., one of the largest, independent direct response ad agencies in the country. For more information about Response Mine, call 404-233-0370 or visit www.responsemine.com.
For more information contact:
Lara Holy
Weyforth-Haas Marketing
10561 Barkley – Suite 200
Overland Park, KS 66212
Phone: (913) 901-2119
HolyL@whmdelivers.com