By Ken Robbins, President, Response Mine Interactive
ATLANTA, Ga. (07/14/08)—Recent media reports have indicated that search engine ad clicks are down. Interestingly, our records don't correlate with these reports. In fact, traffic from search engines for RMI's retail clients is up an average of 14.7 percent Q1 2008 over Q1 2007.
Search is the most productive marketing channel for our clients. Even with the recent reports of Google's clicks being down, our retail clients are enjoying more traffic from the engines year after year.
Response Mine's clients include many retailers and catalogers like apparel catalog Norm Thompson, national furniture retailer Rooms to Go and two of the top 50 internet retailers: The Home Depot and Staples.
Consumers on search engines are in the market to transact. If marketers are cutting spending in search, they are missing an opportunity. Our clients' experiences show that search should be the last dollar they cut.
With a full-time staff of 35, Atlanta-based RMI provides managed interactive marketing services for leading retail and direct-to-consumer brands. Services include paid and organic search marketing, affiliate program management, landing page testing, conversion and shopping cart improvement, and other interactive media.
For more information contact:
Lara Holy
Weyforth-Haas Marketing
10561 Barkley – Suite 200
Overland Park, KS 66212
Phone: (913) 901-2119
HolyL@whmdelivers.com