18 Paid Search Facts (to Impress Your Friends*)

Do your paid search campaigns plateau even though you’re regularly testing different ad copy? See fact #6; The reason may surprise you.

While this presentation may not help you figure out a weird way to burn belly fat, it will help you rethink the way you talk about and implement paid search campaigns for your clients. Slip one of these shockers into your next slide deck or use as motivation in your monthly metrics calls.

Well, were you surprised? Tell us your thoughts in the comments.

*At first we were going to suggest you might need some new friends, but if you’re reading this we think you’re our kind of people.