One of My Biggest Mistakes as an Agency CEO

One of My Biggest Mistakes as an Agency CEO

Response Mine will be 14 years old this June.  What started out as barely a two-person company in 2001 is now seventy strong with seven experienced vice presidents and pedigree client list. When I am asked about our longevity and the secret to success, I prattle on about the smart decisions we made, the great employees we hired and then I often reference our principles.  But, if you want the truth, you know, something more than the celebratory Facebook version of how great I am, let me share with you the story of a huge mistake.

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Healthcare in the Media Vendor Space

Healthcare in the Media Vendor Space

Digital media is evolving at a fast pace and all businesses are seeing paid search as a unique avenue of marketing. People are excited to venture down this road for the ultimate success of their business.  Even though the healthcare industry is particular in their choice of marketing, many can see the potential of digital marketing.

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Bing Ads Unified Device Targeting

Bing Ads Unified Device Targeting

Bing Ads is launching Unified Device Targeting on March 23. This new device targeting feature will allow for consolidation of campaign structures for those targeting different devices with different campaigns. In addition, Unified Device Targeting will provide more granular control by device type.

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