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Response Mine Interactive

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Deep thoughts on business, direct response marketing, culture, search engines, why and how we do what we do.

Response Mine Interactive
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Ad Agency Time Sheets – An Exercise in Fraud

May 20, 2013/ Mark Hamilton

In any organization providing a service; what is actually sold is “time”.  Highly talented and technically skilled individuals are hired to produce work for clients who demand, creativity, connection, ROI!

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May 20, 2013/ Mark Hamilton/ 1 Comment
Executive Post

Track or Die Trying

May 15, 2013/ Khanh Khuu

It’s hard to believe that in this day and age with some of the most sophisticated tracking applications, that there are paid search and other digital media accounts that still don’t have proper tracking.

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May 15, 2013/ Khanh Khuu/ Comment
Paid Search
Pay Per Click

The Sandwich – Open Faced

May 08, 2013/ Deborah Fisher

There are actually several distinctions within the Sandwich Generation. Traditional: those sandwiched between aging parents who need care and/or help and their own children.

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May 08, 2013/ Deborah Fisher/ Comment
Executive Post

Website Analytics Diminishes the Understanding of Marketing Impact

May 08, 2013/ Ted Rooke

As a direct response agency with an extreme digital bent, we work with many types of clients, from clothing retailers, to flooring specialists, to medical supply companies. 

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May 08, 2013/ Ted Rooke/ 1 Comment
Near Perfect Measurement
Google Analytics

Take Risks, Embrace Failure

May 01, 2013/ Jennifer Cleary

Editor Jeff Selingo believes the right college experience can encourage future employees to take greater risks in the workplace.

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May 01, 2013/ Jennifer Cleary/ Comment
RMI Employee Posts

Laser Spine Institute's Advances with Lumbar Spinal Stenosis in Boomers and Seniors

April 29, 2013/ Chloe Nichols

Our partner Laser Spine Institute is bringing good news to the seniors population.  This good news applies to those who have lower back pain...

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April 29, 2013/ Chloe Nichols/ Comment
Seniors, Baby Boomers

Meet a Miner- Erin Linsin!

April 25, 2013/ Amanda Sparks

Erin Linsin joined RMI in January as a Digital Media Associate and today she joins our team full-time as a Junior Affiliate Manager!  Welcome to the team Erin- we are happy to have you!

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April 25, 2013/ Amanda Sparks/ Comment

Lessons we have learned from our best customers

April 22, 2013/ Ryan Woolley

We are direct marketers. When we engage with businesses, one of the very first things we do is gain a detailed understanding of who their best customers are.

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April 22, 2013/ Ryan Woolley/ 2 Comments
Executive Post
Best Customers

A Deeper Look into RMI’s Client Services

April 19, 2013/ Chloe Nichols

When I hear the words “client services” I always automatically think of customer service. Although I have worked on a different form of a client services team...

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April 19, 2013/ Chloe Nichols/
RMI Employee Posts
Client Relationship

How to Retain Your Best Customers

April 17, 2013/ Connie Martin

If you’ve read our recent posts on defining and acquiring your best customers, you know how fundamental these tactics are to a successful business strategy.

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April 17, 2013/ Connie Martin/
RMI Employee Posts
Best Customers
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