careers
Media Manager
Reports to: Senior Media Manager
Location: Atlanta, GA
Company:
- Since 2001, Response Mine Interactive (RMI) has relied on smart strategy, precision tools and razor-sharp analytics to boost the revenue of some of the world's leading retail and service brands. Response Mine Interactive, a full service interactive advertising agency, specializes in paid and organic search, affiliate program management, sites services, shopping feed program management, and display media services.
- Clients like Staples, The Home Depot, Travelzoo, Liberty Medical, and Rooms To Go, among other well-respected national companies, trust us with their brands and their business. Superior performance and customer service has allowed Response Mine Interactive to realize growth in excess of 60% year over year for four years running. RMI is a proud partner of Bennett Kuhn Varner, Inc., one of the nation's largest independent direct response agencies.
Culture:
- The culture of Response Mine Interactive is truly unique within the advertising business. At RMI, everyone from the president down fulfills an active “hands-on” role, working in teams to satisfy client objectives. Entrepreneurial in spirit, professionals are encouraged to grow, are treated with respect and work within a team environment where all members are focused on results.
- The culture is rapid-paced and flexible in response to dynamic client needs. We expect you to take risks but strive for excellence and integrity in everything you do.
Summary:
- Plan, develop, execute, report and track multiple paid search campaigns that meet clients’ goals and objectives
- Manage all phases of paid search campaigns from research & planning to optimization & analysis
Primary Responsibilities:
- Create and execute key client paid search media strategies and plans
- Effectively manage and optimize PPC campaigns on time and within budget on major search engines including Google, Yahoo, MSN and various smaller engines
- Prepare optimization reports and bid recommendations based upon key campaign metrics including CTR, conversion rate, A/S Ratio, and ROI
- Write creative copy for paid search media campaign ads
- Handle search engine media buying and associated search engine account setup, preparing insertion orders, etc
- Write detailed analysis documents to trend campaign performance
- Explore and recommend new and innovative creative paid search solutions
- Trend and analyze results, make recommendations for future campaigns, and deliver relevant reports to client team
- Produce strategic planning documents, and competitive analyses as well as internal and client presentations
- Monitor and evaluate the latest trends within the search engine landscape
Skills & Qualifications:
- Minimum 2+ years of marketing and advertising, 1- 2 years PPC buying and planning experience
- Internet or interactive advertising agency background a plus
- Experience managing ROI driven paid search campaigns in Yahoo, Google AdWords, MSN, Ask and various 2nd Tier Engines
- Fluent in Excel, PowerPoint, and Internet Tools
- Ability to work effectively under pressure
- Time management and multi-tasking skills, as role requires management of multiple campaigns for multiple clients
- Advanced communication, presentation, analytical, and organizational skills
- Degree in Marketing, Advertising, Communications, or related field
Response Mine is an Interactive Advertising Agency with a focus on Direct Response Marketing. We offer our staff a challenging, inspiring and rewarding work environment with competitive salary, 401k, medical and dental benefits, paid vacation, holidays, and sick days.
Please email your resume to jobs@responsemine.com. No phone calls or faxes please.