careers
Senior Media Manager
Reports to: VP, Media and Search Services
Location: Atlanta, GA
Company:
- Since 2001, Response Mine Interactive (RMI) has relied on smart strategy, precision tools and razor-sharp analytics to boost the revenue of some of the world's leading retail and service brands. Response Mine Interactive, a full service interactive advertising agency, specializes in paid and organic search, affiliate program management, sites services, shopping feed program management, and display media services.
- Clients like Staples, The Home Depot, Travelzoo, Liberty Medical, and Rooms To Go, among other well-respected national companies, trust us with their brands and their business. Superior performance and customer service has allowed Response Mine Interactive to realize growth in excess of 60% year over year for four years running. RMI is a proud partner of Bennett Kuhn Varner, Inc., one of the nation's largest independent direct response agencies.
Culture:
- The culture of Response Mine Interactive is truly unique within the advertising business. At RMI, everyone from the president down fulfills an active “hands-on” role, working in teams to satisfy client objectives. Entrepreneurial in spirit, professionals are encouraged to grow, are treated with respect and work within a team environment where all members are focused on results.
- The culture is rapid-paced and flexible in response to dynamic client needs. We expect you to take risks but strive for excellence and integrity in everything you do.
Summary:
- The Senior Interactive Media Manager will be primarily responsible for the successful planning, buying, and management of all types of internet media, primarily paid search for principal client accounts to ensure that goals are met and exceeded.
Primary Responsibilities:
- Develop and execute strategic marketing initiatives that not only meet but exceed key clients’ online objectives
- Work cohesively with media and client teams to manage all phases of interactive campaign cycles, from research, planning/buying to optimization and analysis
- Identify and test revenue generating online media and marketing campaigns, including the following: Banners, Emails, Contextual, PPC, CPA and Co-Reg
- Create and execute key client paid search media strategies and plans
- Effectively manage and optimize PPC campaigns on time and within budget on major search engines including Google, Yahoo, MSN and various smaller engines
- Prepare optimization reports and bid recommendations based upon key campaign metrics including CTR, conversion rate, A/S Ratio, and ROI
- Develop buying strategies and determine ad placements that maximize effectiveness of clients’ media budgets
- Construct technology, media, and research strategies as well as oversee the production of creative units
- Evaluate required media data for the execution of media plans including competitive spending, tracking plan, delivery schedules, and rates
- Analyze results, make recommendations for future campaigns, and deliver relevant reports to client team
- Effectively manage numerous campaigns on time, and within budget
- Produce media planning documents, and competitive analyses as well as internal and client presentations
- Research during campaign development utilizing media research tools and resources
- Work cohesively with internal departments to implement new relationships, launch new campaigns and additional internal efforts
- Manage media negotiations and vendor relationships
- Monitor and evaluate the latest trends in the interactive media landscape especially as related to paid search
Skills & Qualifications:
- Minimum 3+ years media planning/buying experience, 2+ years online media experience including campaign development and performance analysis for Paid Search Campaigns
- Experience managing ROI driven paid search campaigns in Yahoo, Google AdWords, MSN, Ask, and various 2nd Tier Engines
- Firm grasp of key online media including paid and organic search, banners, email, affiliate marketing, and co-reg
- Experience with third-party ad delivery technology
- Understanding of pricing models (CPA, CPM, CPC, CPL)
- Fluent in Excel, Powerpoint and Internet Tools
- Advanced communication, presentation, analytical, and organizational skills
- Detailed oriented with strong attention to follow through
- Ability to work effectively under pressure
- Degree in Marketing, Advertising, Communications, or related field
Response Mine is an Interactive Advertising Agency with a focus on Direct Response Marketing. We offer our staff a challenging, inspiring and rewarding work environment with competitive salary, 401k, medical and dental benefits, paid vacation, holidays, and sick days.
Please email your resume to jobs@responsemine.com. No phone calls or faxes please.