Creative Services

To get your next consumers’ attention you must fulfill a need. Your creative, be it images or words, should move your audience to action while honoring your brand. At RMI, our creative gurus know how to emotionally reach your customer, driving results. Our creative spurs customers’ actions. 

For example, effective direct response creative content consists of three things in equal parts: a benefit, an offer and a call to action.  Our direct response campaigns are a time-tested strategy for inciting an immediate and specific user action. 

The landing page of any campaign is a unique opportunity to move your audience right now, encouraging them to take immediate action. No other form of creative interfaces with as high a percentage of consumers who are ready to transact now. Let us help you connect benefit, offer and call to action with emotion, turning your landing page into an environment that drives real-time customer action.

You see, in the end it’s the little things that make big differences.  Our proven Refinement Testing techniques help you convert more customers by providing them with a better experience on your Web page.  Language matters (do customers prefer a “Contact Us” or “Learn More” button). Color matters (would they prefer the buttons to be blue or red). Efficiency matters (are you asking them to take one too many steps in the checkout process).  Using years of research, proven strategies and detailed algorithms, we’ll continually refine your website, updating the “little things,” to increase customer conversion rates over time.  These little nuances can make all the difference in the world to increasing your profits and keep customers coming back. 

Interactive Display Banner Ads

Interactive display advertising may be the fastest “pass-or-fail” messaging opportunity in marketing history. In an instantaneous flash a display ad can make consumers either act or turn away. Poor banner ad creative is the quickest way to make a good media budget seem like a bad idea. At RMI, our experts utilize time-tested direct response marketing strategies, supported by tactics tailored to your business, to communicate your unique offer with instant clarity. Every banner ad we create is designed to drive immediate results, helping you get the most bang for your marketing buck. 

Email (ECRM) creative

Email has been proven to be the most effective way to stay in contact with your best customers. It’s also a great opportunity to acquire more customers. Luckily for you, our experts at RMI are email marketing gurus.  We understand how to create an email marketing campaign that drives consumers to purchasing action vs. driving them to hit the delete button. And our email strategies have been proven with some of the biggest brands around. 

High Quality Content 

Creative isn’t just images. Words – the right words – are critical to an effective campaign. If you are looking for help with content development, our team of professional writers serves as an extension of your business. We get to know you, your voice, your messages, your company’s personality. And we put that knowledge into highly actionable content. We are focused solely on achieving the goals that increase your bottom line while working to ensure your brand standards are upheld. Our words drive results.

Websites

At RMI, we are happy to leave the business of HTML programming to the experts in that field.  While we don’t create websites, we know how to increase its performance, getting to the heart of where your consumers research, inquire, shop and live. Our creative team is available to consult with you to take a critical look at the performance of your site.  Our expertise and proven direct response creative methods can help you make your site all that more effective of a marketing tool. Let us be an extension of your Web team and take a critical look at the creative on your site.  

Consultation 

We know how it is. There are many instances when, for a variety of reasons, you may be limited to leveraging internal company resources to develop content or creative design. However, it is seldom the case that these otherwise intelligent, successful and talented people are well versed in direct response marketing tactics and creative design. Let RMI help. We offer our expertise on both a project basis or as ongoing creative consultation as an extension of your team. That way, even if a stakeholder controls the creative budget or if you are trying to cut costs, you still have access to the creative and marketing expertise RMI brings to the table. With us on your side, there is no reason you can’t achieve maximum ROI for your campaign.