Media planning and buying is no longer as simple as “I need to reach women age 18-35 with kids.” In today’s era of Web 3.0, social media and billions of websites, ad networks have exploded resulting in advancements in behavioral targeting. For a company to truly understand real-time bidding and behavioral campaigning takes a lot of research, analytics and math. For the record, we love math.
RMI’s proven methodology goes way beyond keyword search and tracking impressions. We bring hard core, expertly analyzed data into the media buying equation, so that we understand the results and can act on them at a moment’s notice. Put more simply, we leverage real-time existing consumer behavior to hit them with right message at exactly the right time. This drives profitable results by sending customers who are ready to “buy now” directly to your door. We understand the actual dollar value of each customer, and we know that value better than anyone.
We take the rigorous process of search analytics and apply that to the display space, ultimately driving positive ROI for your campaign. We leverage demand side platforms (DSP) and data management platforms (DMP) to make sure we nail your audience with the perfect message at the perfect time, turning media channels into customer pipelines.