Paid Search Marketing
Since 2001, we've run multi-million dollar budget paid search marketing campaigns for the world's largest retailers, travel, and healthcare companies.
Paid search is about so much more than just bidding on keywords. There are over 30 levers you can move to improve the outcome of a keyword. Bidding makes up less than a dozen of them. Paid search is a rapid-fire classified ad. Where you land it, the match type, the budget and especially the creative, can all be used to lower CPCs and improve ROI.
At RMI, we use proprietary technology to assist our "surgically" smart media managers while focusing on all of the 30+ paid search tactics to improve your PPC campaigns. For more than a decade, we've used this approach to run multi-million dollar paid search programs for the world's largest retailers, healthcare, travel and home services companies.
Paid search is about so much more than just bidding on keywords. There are over 30 levers you can move to improve the outcome of a keyword. Bidding makes up less than a dozen of them. Paid search is a rapid-fire classified ad. Where you land it, the match type, the budget and especially the creative, can all be used to lower CPCs and improve ROI.
At RMI, we use proprietary technology to assist our "surgically" smart media managers while focusing on all of the 30+ paid search tactics to improve your PPC campaigns. For more than a decade, we've used this approach to run multi-million dollar paid search programs for the world's largest retailers, healthcare, travel and home services companies.
Our Paid Search Marketing services include:
- Planning & Forecasting
- Competitive Analysis and monitoring
- Keyword & Campaign Development
- ROI & Volume Optimization
- Business-Driving Analytics & Reporting