Amanda Sparks Named Director of New Business Development at Response Mine Interactive

Accomplished leader and staple in the Atlanta marketing scene takes on new role with increased responsibilities at RMI

ATLANTA, (July 11, 2016) – Response Mine Interactive (RMI), Atlanta-based digital marketing agency specializing in health, medical and wellness products and services, is pleased to announce the promotion of Amanda Sparks to Director of New Business Development. Her new responsibilities include identifying and targeting new business prospects and leading an internal team in developing and implementing promotional and sales efforts to generate customer acquisition for client companies.

This well-deserved promotion comes after more than four years of dedicated service at RMI that began when Sparks joined the agency as a Recruiting Coordinator in 2011. Since that time, she has repeatedly proven her abilities as a planning strategist and tactical executor that is able to align RMI with the right people and clients to generate meaningful results, most recently as Business Development Manager. Her successes are evidenced by Sparks’ trajectory of progressive leadership roles at RMI and at the Atlanta Interactive Marketing Association (AIMA), where she serves as Director of Programming and has become a highly respected member of the city’s marketing community.

“Amanda has an insatiable curiosity that fuels her ability to achieve and gives her amazing insights into  personalities, which empowers her to build effective relationships and teams with an almost uncanny accuracy,” said Ken Robbins, CEO of RMI. “The same skills that made her such an effective recruiter and business development manager will serve RMI well as Amanda takes on her new director role and fills our sales pipeline with a roster of clients whose goals the agency is positioned to achieve.”

“Taking on this new challenge at a company whose mission is to generate meaningful and measurable results is a true honor,” said Amanda Sparks, Director of New Business Development at RMI. “RMI’s core values are ingrained in the work we do and  I am proud of what we have achieved and look forward to spearheading strategies that continue accelerating our client’s companies to new heights.”

Sparks begins her role as Director of New Business Development immediately and reports directly to Ryan Woolley, SVP of the Digital Marketing Services division.

About Response Mine Interactive

Response Mine Interactive (RMI) is a premier digital agency that helps health and wellness clients  acquire more customers using direct response digital marketing. For the past 15 years, RMI has generated millions of dollars in new revenue across healthcare companies including Liberty Medical, Hoveround, North American Spine and MedExpress. For more information visit

Response Mine Interactive