by write2market | Feb 15, 2017 | Health, Healthcare Marketing
Part 4 of our healthcare compliance series is here, text messaging, why it’s good, and how to do it legally! With 79% of cell phone owners stating that they use text messaging, it’s understandable why physicians would want to tap into this potent communications...
by write2market | Feb 1, 2017 | Health, Healthcare Marketing
According to Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA), social media compliance risks is one of the top 5 five “hot topics” for compliance and ethics professionals in 2016. And for good reason: According to the...
by write2market | Jan 25, 2017 | Health, Healthcare Marketing
Healthcare compliance penalties cost organizations millions in 2015. While most of these incidents involve direct breaches of patient data, healthcare compliance covers a wide range of topics, and marketing in particular is a cause of concern for many healthcare...
by mediashower | Dec 30, 2016 | Health, Social Media Management
In an effort to safeguard its users from spiteful comments and privacy breaches, Instagram has been slow to add engagement features common to other prominent social channels. However, the company just recently launched “like” and “reply”...
by mediashower | Dec 29, 2016 | Health, Sponsored-social
The typical pattern on social media channels is that developers expand advertising opportunities after building a large, engaged audience. This expansion allows healthcare marketers to include sponsored social posts within promotional strategies. The following is a...
by Response Mine | Dec 27, 2016 | Health, Influencer Marketing
Influencer marketing is a powerful force in any industry where the weight of one person’s experiences affect perceptions of other potential customers. Fitness marketing is served well when it leverages recognized industry influencers that help you attract new...
