Harnessing the Power of Video for Healthcare Marketing

Harnessing the Power of Video for Healthcare Marketing

Advertisers have known for decades the power of the customer testimonial, as any viewer of late-night television can attest. These testimonials are equally persuasive on other marketing platforms like digital, and today’s tools make them easier than ever to capture...
Medtrade Showcases An Industry On Life Support

Medtrade Showcases An Industry On Life Support

By: Ken Robbins Walking the floor of the Medtrade Conference felt a little like watching Nero fiddle as Rome burns to the ground. There was a lot of information and chatter on how to work with Medicare’s competitive bidding program as home medical equipment companies...
Improve Patient Acquisition with These 5 SEO Tips

Improve Patient Acquisition with These 5 SEO Tips

Traditional methods for patient acquisition have gradually disintegrated in the digital age. More and more, people turn to the Internet, and search engines in particular, to access information and resources when medical needs arise. To reach people on their turf and...
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