by write2market | Apr 4, 2017 | Call Center, Healthcare Marketing
“Thank you for calling the doctor’s office. If this is a medical emergency, please hang up and dial 9-1-1. If you are an insurance provider, press one…” And the message continues. Everyone who has called a medical practice has navigated this interactive voice response...
by write2market | Mar 30, 2017 | Call Center, Healthcare Marketing
Using outcomes as a yardstick to measure performance is sweeping the health care industry. As Medicare leads the charge on determining reimbursement rates based on outcomes achieved rather that services rendered, clinicians and their support staffs are rethinking how...
by write2market | Mar 23, 2017 | Healthcare Marketing
The massive Healthcare Information and Management Systems Society Conference (HIMSS) showcased an industry that is at the gates of major revolution. From a marketing perspective, it’s comparable to where we were at the dawn of the digital marketing revolution in...
by mediashower | Mar 22, 2017 | Content Marketing, Healthcare Marketing, Influencer Marketing
Patricia Salber, MD is the founder and CEO of The Doctor Weighs In, a healthcare media company that shares stories about innovation and innovators that make a difference in people’s lives. We recently checked in with Patricia to find out what trends and stories...
by mediashower | Mar 21, 2017 | Healthcare Marketing, Multi Channel Retail
Doubts, concerns, and frustrations are common for visitors to poorly designed health e-commerce sites. The challenge for health retailers is difficulty in building a quality user experience without knowing the most common visitor issues. The following is a look at...
by write2market | Mar 16, 2017 | Healthcare Marketing, News
Any healthcare company that touches medical records in any way has responsibility to protect that data. It is up to them to not only train all of their employees on regulations governing how the records must be handled, but also to ensure the same in every partner...
