by Response Mine | Jun 1, 2018 | Local Search, Natural Search (SEO), Paid Search
With technology as an integral part of everyday life, healthcare consumers have come to expect immediate access to the information they need, when they need it, on their mobile devices. Having a fully functional, user-friendly, and fast website could mean the...
by Response Mine | Sep 13, 2017 | Content Marketing, Natural Search (SEO), Paid Search, Social Media Management
If you look at dated resources on digital marketing skills to construct your internal marketing team, you will likely hire people without capabilities to optimize performance in the current climate. Digital marketing technology and opportunities evolve so quickly that...
by Response Mine | Aug 2, 2017 | Home Services, Influencer Marketing, Multi Channel Retail, Natural Search (SEO), Paid Search
As soon as you think you have a grasp on how digital marketing works and which strategies to employ, new studies demonstrate just how quickly the marketplace, tools, and strategies change and evolve. The following is a look at several fresh stats from the world of...
by Response Mine | Feb 8, 2017 | Healthcare Marketing, Paid Search, Performance Display
Healthcare systems spend an average of $300,000/yr on paid search campaigns. With organic and paid search accounting for 60% to 70% of all website traffic, these are marketing dollars well spent. But how can a healthcare organization successfully navigate the maze of...
by Response Mine | Jan 31, 2017 | Paid Search
Digital advertisers segment paid search by audience and keyword. There’s a considerable shift happening in paid search. Pay-per-click advertising is moving away from focusing on keywords to look instead at audience targeting. New technology from Google and other...
by Response Mine | Jan 5, 2017 | Home Services, Multi Channel Retail, Paid Search
When you’re evaluating different ways to spend your advertising budget, you might consider Google product listing ads, or PLAs. These search engine ads put your products front and center. They also serve as a viable complement or alternative to paid search for...
