by mediashower | Jan 3, 2017 | Multi Channel Retail, Paid Search
Paid search is one of the most economical and effective ways e-commerce companies can market themselves. A paid search campaign is easy to set up, simple to track and allows businesses to focus on specific audiences. Pay-per-click is an effective way to find customers...
by mediashower | Dec 13, 2016 | Home Services, Multi Channel Retail, Paid Search
When it comes to pay per click management, your paid search ad copy becomes your most critical asset. With the right words, you can entice prospective customers to take the plunge and buy your product or service. Continue reading for 5 tips on optimizing paid search...
by mediashower | Dec 8, 2016 | Health, Healthcare Marketing, Natural Search (SEO), Paid Search
The distance between operating a healthcare practice and engaging in search engine optimization may seem steep. However, given the fact that the majority of potential patients start investigating ailments through search engines, you have a ripe opportunity to optimize...
by mediashower | Nov 23, 2016 | Paid Search
Google Product Listing Ads (PLAs) are a convenient and affordable option for an e-commerce business to target online users at a point when they are actively shopping. PLAs are located at the top of a search page, and include a more visually-driven message promoting a...
by mediashower | Nov 22, 2016 | Paid Search, Performance Marketing
Google has recently announced plans to aid advertisers attempting to retarget people who visit their websites. The company is going to enable cross-device retargeting, which helps marketers overcome the challenge in trying to connect with an audience that increasingly...
by mediashower | Nov 3, 2016 | Health, Paid Search, Performance Display
Performance display advertising includes banner ads that you only pay for when the desired response occurs. Typically, you pay on a per-click basis, meaning your money is invested in driving traffic to your website or landing page. For providers looking to minimize...
