20 Years of Groundbreaking Digital Marketing History at RMI
From the day in 1996 when Brett Kuhn recruited Ken Robbins (RMI founder & CEO) to work at his then agency BKV to 2001 when Ken founded Response Mine Interactive…
…To acquiring some of the globe’s biggest brands as clients
…To our shift to a fully remote workforce in the wake of the pandemic
…To every bright spot in between
There has been no shortage of passion, drive and excitement.
This timeline represents some of the most impactful milestones in our 20-year history.
- 1996
BKV recruits Ken into direct response marketing
BKV recruits Ken into direct response marketing
June 21, 1996 - 2001
BKV backs Ken in starting Direct Results Network with lead gen client- Earthlink doing pay-for-performance PPC
BKV backs Ken in starting Direct Results Network with lead gen client- Earthlink doing pay-for-performance PPC
January 6, 2001 - 2001
DRN blows our record lead volume for Matria Healthcare- a seniors-based client, hires Brent Wheeler
DRN blows our record lead volume for Matria Healthcare- a seniors-based client, hires Brent Wheeler
June 21, 2001 - 2002
DRN changes name to Response Mine Interactive – combining direct response with data mining
DRN changes name to Response Mine Interactive – combining direct response with data mining
June 21, 2002 - 2002
Loses two clients, lays off Brent Wheeler
Loses two clients, lays off Brent Wheeler
June 21, 2002 - 2003
RMI lands Rooms to Go, Home Depot as clients, rehires Brent Wheeler
RMI lands Rooms to Go, Home Depot as clients, rehires Brent Wheeler
June 21, 2003 - 2004
RMI hires Josh Carlson to run digital media teams
RMI hires Josh Carlson to run digital media teams
June 21, 2004 - 2005
RMI lands Staples- builds out complete retail digital marketing offering
RMI lands Staples- builds out complete retail digital marketing offering
June 21, 2005 - 2006
RMI launches KMS- a proprietary keyword analytics and management tool
RMI launches KMS- a proprietary keyword analytics and management tool
June 21, 2006 - 2008
RMI lands ServiceMaster as major pay-for-performance lead generation client
RMI lands ServiceMaster as major pay-for-performance lead generation client
June 21, 2008 - 2009
RMI launches RMI CPA division to operate all pay-for-performance clients, names Brent Wheeler VP and division lead
RMI launches RMI CPA division to operate all pay-for-performance clients, names Brent Wheeler VP and division lead
June 21, 2009 - 2009
RMI CPA division acquires Lawncare.net, PestExterminator.com and Roofing&Gutters.com
RMI CPA division acquires Lawncare.net, PestExterminator.com and Roofing&Gutters.com
June 21, 2009 - 2010
RMI names Ryan Woolley Vice President to lead Agency services division
RMI names Ryan Woolley Vice President to lead Agency services division
June 21, 2010 - 2011
RMI hires key executives, Mark Hamilton- VP of Finance, David Secrest VP Media Operations
RMI hires key executives, Mark Hamilton- VP of Finance, David Secrest VP Media Operations
June 21, 2011 - 2011
RMI CPA hires Andrew Baum, launches call center/ telesales offering for customer acquisition
RMI CPA hires Andrew Baum, launches call center/ telesales offering for customer acquisition
June 21, 2011 - 2013
RMI launches BackPainCenters.com- a patient acquisition brand for orthopedic and neurosurgery practices
RMI launches BackPainCenters.com- a patient acquisition brand for orthopedic and neurosurgery practices
June 21, 2013 - 2016
RMI adopts Trusted Advisor methodology across all agency offerings
RMI adopts Trusted Advisor methodology across all agency offerings
June 21, 2016 - 2017
RMI hires key executive Virginia Lewis, VP and Head of Agency Services
RMI hires key executive Virginia Lewis, VP and Head of Agency Services
June 21, 2017 - 2017
Brent Wheeler promoted to Executive Vice President and partner in RMI CPA
Brent Wheeler promoted to Executive Vice President and partner in RMI CPA
June 21, 2017 - 2019
RMI CPA rebrands as RMI Fusion, fusing properties, marketing and conversion into one offering for clients
RMI CPA rebrands as RMI Fusion, fusing properties, marketing and conversion into one offering for clients
June 21, 2019 - 2019
Brent Wheeler promoted to President RMI Fusion
Brent Wheeler promoted to President RMI Fusion
June 21, 2019 - 2020
RMI Services launches B2B Offering
RMI Services launches B2B Offering
June 21, 2020 - 2020
RMI Fusion Launches AtHomePros.com a nationwide appointment-setting platform for home services
RMI Fusion Launches AtHomePros.com a nationwide appointment-setting platform for home services
June 21, 2020 - 2020
Fusion call center surpasses 100 agents
Fusion call center surpasses 100 agents
June 21, 2020 - 2021
Response Mine Interactive moves to permanent remote workforce structure with 200 employees in 15 states
Response Mine Interactive moves to permanent remote workforce structure with 200 employees in 15 states
June 21, 2021