Response Mine History & Timeline

20 Years of Groundbreaking Digital Marketing History at RMI

From the day in 1996 when Brett Kuhn recruited Ken Robbins (RMI founder & CEO) to work at his then agency BKV to 2001 when Ken founded Response Mine Interactive…

…To acquiring some of the globe’s biggest brands as clients 

…To our shift to a fully remote workforce in the wake of the pandemic

…To every bright spot in between 

There has been no shortage of passion, drive and excitement. 

This timeline represents some of the most impactful milestones in our 20-year history.

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  • 1996

    BKV recruits Ken into direct response marketing

    BKV recruits Ken into direct response marketing

    June 21, 1996
  • 2001

    BKV backs Ken in starting Direct Results Network with lead gen client- Earthlink doing pay-for-performance PPC

    BKV backs Ken in starting Direct Results Network with lead gen client- Earthlink doing pay-for-performance PPC

    January 6, 2001
  • 2001

    DRN blows our record lead volume for Matria Healthcare- a seniors-based client, hires Brent Wheeler

    DRN blows our record lead volume for Matria Healthcare- a seniors-based client, hires Brent Wheeler

    June 21, 2001
  • 2002

    DRN changes name to Response Mine Interactive – combining direct response with data mining

    DRN changes name to Response Mine Interactive – combining direct response with data mining

    June 21, 2002
  • 2002

    Loses two clients, lays off Brent Wheeler

    Loses two clients, lays off Brent Wheeler

    June 21, 2002
  • 2003

    RMI lands Rooms to Go, Home Depot as clients, rehires Brent Wheeler

    RMI lands Rooms to Go, Home Depot as clients, rehires Brent Wheeler

    June 21, 2003
  • 2004

    RMI hires Josh Carlson to run digital media teams

    RMI hires Josh Carlson to run digital media teams

    June 21, 2004
  • 2005

    RMI lands Staples- builds out complete retail digital marketing offering

    RMI lands Staples- builds out complete retail digital marketing offering

    June 21, 2005
  • 2006

    RMI launches KMS- a proprietary keyword analytics and management tool

    RMI launches KMS- a proprietary keyword analytics and management tool

    June 21, 2006
  • 2008

    RMI lands ServiceMaster as major pay-for-performance lead generation client

    RMI lands ServiceMaster as major pay-for-performance lead generation client

    June 21, 2008
  • 2009

    RMI launches RMI CPA division to operate all pay-for-performance clients, names Brent Wheeler VP and division lead

    RMI launches RMI CPA division to operate all pay-for-performance clients, names Brent Wheeler VP and division lead

    June 21, 2009
  • 2009

    RMI CPA division acquires Lawncare.net, PestExterminator.com and Roofing&Gutters.com

    RMI CPA division acquires Lawncare.net, PestExterminator.com and Roofing&Gutters.com

    June 21, 2009
  • 2010

    RMI names Ryan Woolley Vice President to lead Agency services division

    RMI names Ryan Woolley Vice President to lead Agency services division

    June 21, 2010
  • 2011

    RMI hires key executives, Mark Hamilton- VP of Finance, David Secrest VP Media Operations

    RMI hires key executives, Mark Hamilton- VP of Finance, David Secrest VP Media Operations

    June 21, 2011
  • 2011

    RMI CPA hires Andrew Baum, launches call center/ telesales offering for customer acquisition

    RMI CPA hires Andrew Baum, launches call center/ telesales offering for customer acquisition

    June 21, 2011
  • 2013

    RMI launches BackPainCenters.com- a patient acquisition brand for orthopedic and neurosurgery practices

    RMI launches BackPainCenters.com- a patient acquisition brand for orthopedic and neurosurgery practices

    June 21, 2013
  • 2016

    RMI adopts Trusted Advisor methodology across all agency offerings

    RMI adopts Trusted Advisor methodology across all agency offerings

    June 21, 2016
  • 2017

    RMI hires key executive Virginia Lewis, VP and Head of Agency Services

    RMI hires key executive Virginia Lewis, VP and Head of Agency Services

    June 21, 2017
  • 2017

    Brent Wheeler promoted to Executive Vice President and partner in RMI CPA

    Brent Wheeler promoted to Executive Vice President and partner in RMI CPA

    June 21, 2017
  • 2019

    RMI CPA rebrands as RMI Fusion, fusing properties, marketing and conversion into one offering for clients

    RMI CPA rebrands as RMI Fusion, fusing properties, marketing and conversion into one offering for clients

    June 21, 2019
  • 2019

    Brent Wheeler promoted to President RMI Fusion

    Brent Wheeler promoted to President RMI Fusion

    June 21, 2019
  • 2020

    RMI Services launches B2B Offering

    RMI Services launches B2B Offering

    June 21, 2020
  • 2020

    RMI Fusion Launches AtHomePros.com a nationwide appointment-setting platform for home services

    RMI Fusion Launches AtHomePros.com a nationwide appointment-setting platform for home services

    June 21, 2020
  • 2020

    Fusion call center surpasses 100 agents

    Fusion call center surpasses 100 agents

    June 21, 2020
  • 2021

    Response Mine Interactive moves to permanent remote workforce structure with 200 employees in 15 states

    Response Mine Interactive moves to permanent remote workforce structure with 200 employees in 15 states

    June 21, 2021