Paid Media

Our Paid Media Services Start With Your Data

Breakthroughs aren’t born from a single stroke of inspiration. They begin with a deliberate process that steps back, analyzes your comprehensive data, and asks the right questions to challenge the status quo.

At Response Mine, we gather and examine your available data so you can make intelligent decisions that will turn your paid media dollars into sustainable growth. We use historical measurement analytics to uncover the channels, tactics, targeting, and funding control to elevate your brand.

This highly specialized paid search process attracts the right traffic to grow your sales and revenue efficiently and effectively. More importantly, it maximizes your marketing investment across the entire sales funnel.

Our Paid Media Services Start With Your Data section
Paid promotion builds action and engagement

A proven paid media process

Nearly every agency preaches the value of advertising, but how do you know if your paid media efforts actually work? After all, your budget will only stretch so far.

We dig deep to understand your end-to-end business strategy. Adding your performance data, we can then see precisely what tactics are delivering results — and where your dollars are going to waste. This helps you make smarter decisions with your money.

Planning is only the beginning. We also offer hands-on services to implement your plans across major advertising platforms, including social media. This is where earned and paid media come together to reveal the sweet spot where your paid promotions build likes, shares, and engagement.

The Response Mine Way

Our paid media services take a five-step approach to deliver unmatched results that make the most of your budget.

Discovery
We start each campaign with an immersive conversation and thorough research. This deep dive enables us to grasp the essence of your brand and establish clear and measurable goals for your paid media efforts.
Blueprint
Next, we craft a tailor-made paid search strategy that aligns with your distinct business KPIs. To do so, we identify your goals, budgets, and current and past initiatives. We also develop personas to target, refine the messaging, and map the customer journey. Many agencies stop here, but we go one step further and optimize the post-click experience. This critical piece of the puzzle ensures your landing pages close the deal on your paid media tactics.
Media Roadmap
With the strategy in place, we devise an action plan to execute your paid media campaign. Specifically, we:
  • Define account assets that need to be refined or adjusted.
  • Align the messaging strategy with current and future audience targets.
  • Make an initial funding recommendation and set up incrementality testing to understand lift across channels.
The goal is to create a framework engineered to maximize the impact of your paid search budget, no matter its size.
Deployment
Our digital specialists, creatives, and analysts use the strategic blueprint as a guide to build and launch your campaign. We merge performance-driven ads, audience-centric campaign structures, ROI-tracking pixels, and attribution models to execute a data-driven paid search campaign that delivers tangible value to your business — all within your budget.
Continuous PPC Refinement
The work doesn’t end with the campaign launch. Our seasoned team of paid search specialists continues to analyze and optimize your campaign. They’re on the hunt for ways to improve performance, expand your paid efforts, and drive revenue. The result is a positive ROI for months to come.

See where our data-driven paid media services can take you.

Call or email us today to get started.