Patient Marketing Attribution
Stop guessing which marketing drives patient actions
Your digital marketing is driving Patient Volume. But can you prove it?
You think your digital marketing works, but when you ask for proof you’re stuck with:
- Incomplete data that stops at the click
- Analytics that can’t track offline appointments, calls, or visits
- Guesswork about which channels drive patient visits and actions
- Budget decisions based on online metrics alone
The result? You’re either overspending on channels that don’t schedule patient visits or cutting budgets from campaigns that actually work.
Finally connect your digital campaigns to real-world revenue. Our Patient Marketing Attribution shows exactly which online touchpoints increase patient actions.
Chosen by Leading Healthcare Brands
Close the loop and drive more office appointments
Response Mine’s Patient Marketing Attribution methodology connects every digital touchpoint to real-world patient actions. We reveal the complete patient journey from first click to appointment.
How it works
Connect digital engagements to real patient actions
Our attribution framework links digital touchpoints (ads, search, email, social) to offline patient actions such as phone calls, appointment bookings, or in-clinic check-ins.
Track long, nonlinear patient journeys
Using advanced analytics and 20+ years of experience, we know patients often interact with multiple digital assets before making a decision. Our model spans the entire patient funnel.
Privacy-safe tracking for sensitive data
We are well-versed with the importance of healthcare businesses protecting PHI. Our solutions works within regulatory requirements while still delivering attribution insights.
you want more Patients, Not just Clicks
Understanding the efforts of your marketing on clinic performance helps you to evaluate your campaigns and optimize to drive ROI. Our patient marketing attribution strategy benefits healthcare brands by:
Giving clear visibility into which campaigns drive appointments and visits. Your Google ads might have a low click-through rate but drive the highest number of appointments. Your Meta campaigns might generate engagement but minimal patient visits. Finally know the difference.
Better budget allocation across channels. Stop splitting budget evenly across channels or making decisions based on online metrics alone. Invest more in what drives patient actions, cut what doesn’t.
Drive patient volume with geo-based targeting. Track performance by market, DMA, and individual clinic location to optimize local marketing.
The Response Mine Way
Response Mine’s Patient Marketing Attribution for healthcare tracks the complete patient journey from first impression to visit. See exactly which campaigns, messages, and channels drive patients to your clinics.
Our Proven Patient Marketing Attribution Framework
Foundation & Data Integration
Attribution Modeling
Digital-to-Clinic Tracking
Analysis & Insights
Continuous Optimization
Why response mine for patient marketing attribution?
20+ Years of Healthcare Analytics Expertise
We’ve been solving healthcare attribution and measurement challenges long before digital patient journeys became the norm. Our team combines deep healthcare marketing knowledge with advanced data science to connect digital engagement to real patient outcomes.
Strategic Thinking Powered by Data Science
We don’t just hand you data. We provide actionable insights and strategic recommendations that drive real business decisions.
Cross-Channel Integration
We track performance across all your digital channels, paid search, paid social, display, email, organic, affiliates, plus offline influences like TV and radio.
Built for Healthcare
We understand healthcare marketing privacy considerations, workflows, patient acquisition cycles, and the operational realities of scheduling, call centers, and in-clinic care. Our solutions are designed to connect digital marketing to real patient outcomes.
