Response Mine Interactive Launches External Marketing Effort With Dana Glaze at Helm
B2B marketing expert Dana Glaze joins RMI as Senior Marketing Manager to boost lead generation in health and wellness practice
ATLANTA, (July 20, 2016) – Response Mine Interactive (RMI), Atlanta-based digital marketing agency specializing in health, medical and wellness products and services, is pleased to announce that Dana Glaze has joined the company as Senior Marketing Manager. In this role, Glaze is responsible for developing and executing marketing campaigns that target health and wellness organizations.
Prior to joining RMI, Glaze served as Marketing Executive at cash management innovator Tellermate where she managed lead generation activities including marketing automation strategy, CRM management, paid and organic search, content marketing, and social media campaigns. She also brings extensive event promotions experience with a background managing exhibits at 15 trade shows per year, including the National Retail Federation Big Show. Prior to her work at Tellermate, Glaze was responsible for all catalog and marketing content for commercial refrigeration leader Heatcraft.
“RMI is seeing tremendous growth in the health and wellness sector and I am excited to bring new initiatives to the table to expand upon and support our presence in this already booming sector,” said Glaze. “The offerings from RMI and Back Pain Centers of America are unique and effective, and positioning them in the marketplace to help the best companies achieve their goals will be at the center of everything that we do in the marketing department.”
“Dana’s energy and drive is electric, and we lucky to add her talent and experience to help both RMI and Back Pain Centers of America achieve,” said Ken Robbins, CEO of RMI. “She is fearless, candid, smart, poignant, and honest; she intrinsically shares all of the core values that drive our culture and her expertise in direct response marketing is stellar. We are thrilled to have her.”
Glaze began her new role on July 11 and reports directly to Robbins.
About Response Mine Interactive
Response Mine Interactive (RMI) is a premier digital agency that helps health and wellness clients acquire more customers using direct response digital marketing. For the past 15 years, RMI has generated millions of dollars in new revenue across healthcare companies including Liberty Medical, Hoveround, North American Spine and MedExpress. For more information visit https://responsemine.com.