Response Mine Interactive Partners with WhiteWater Express to Drive Car Wash Membership Growth

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At Response Mine, we know the fastest-growing brands don’t necessarily need to spend more on marketing, they need to measure smarter, optimize faster, and act on better data. That’s why we’re excited to announce our new partnership with WhiteWater Express Car Wash, one of the fastest-growing express car wash brands in the country.

Together, we’re focused on accelerating car wash membership growth through performance-driven digital media and advanced attribution.

Revamping WhiteWater’s Digital Media Campaigns

WhiteWater has built a strong reputation for delivering a premium car wash experience across more than 100 locations and multiple states. As their footprint continues to expand, so does the need for marketing strategies that can scale efficiently, convert in-store, and drive long-term customer value.

Response Mine is supporting WhiteWater Express by:

  • Optimizing and expanding membership-driving digital campaigns
  • Improving visibility into marketing effectiveness across channels
  • Driving stronger in-store conversion and higher lifetime value customers

By combining digital media execution with enterprise-level analytics, we’re helping WhiteWater connect online engagement directly to offline revenue. A critical advantage for multi-location retail brands.

A Partnership Built on Performance and Data

“We’re thrilled to partner with the talented team at RMI to enhance our paid digital strategy and execution,” said Kelli Rienstra, VP of Marketing at WhiteWater Express. “Together, we’re expanding into new channels, strengthening our presence in existing ones, and unlocking smarter, more impactful ways to reach and engage customers with the WhiteWater experience.”

For WhiteWater, this partnership isn’t just about running ads, it’s about understanding what’s working, why it’s working, and how to replicate success across markets.

“Our team is very excited to work with WhiteWater Express,” said Ken Robbins, CEO of Response Mine Interactive. “They set a high standard for service and value in the car wash industry, and their marketing team is deeply focused on using data to support aggressive growth plans.”

Turning Digital Media into Measurable Growth

This engagement brings together Response Mine’s expertise in search, social, programmatic, and AI-driven marketing with advanced attribution and analytics designed to close the gap between online marketing and in-store outcomes.

For brands like WhiteWater, that means:

  • Clear insight into which campaigns drive real-world results
  • Smarter budget allocation by market and channel
  • Marketing strategies built for sustainable, scalable growth

Looking Ahead

We’re proud to partner with WhiteWater Express Car Wash as they continue to expand nationwide and raise the bar for express car wash experiences. This collaboration reflects what we do best at Response Mine Interactive: helping ambitious brands outsmart, not outspend.