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Find Where Marketing Dollars Leak Before They Become Revenue

Your CPL may be telling only half the story. A high volume of cheap leads means nothing if they bleed out in the call center or die in the estimate phase.
Request Your Revenue Leakage Audit

The Problem This Audit Solves

Most home services businesses evaluate marketing success at the lead level. But between the initial click and a deposited check, there are operational chokepoints where potential revenue escapes.

  • Missed calls during peak hours or after-hours routing failures.
  • Weak CSR booking rates on expensive PPC campaigns.
  • Unconfirmed appointments leading to wasted technician routing.
  • Zero attribution connecting a booked job in ServiceTitan back to the Google Ads keyword that drove it.

What We Review

We analyze the 10 critical points of failure across your marketing and operational systems:

1. Media efficiency & targeting
2. Landing page conversion (CRO)
3. Call tracking accuracy & routing
4. Speed to answer & abandonment
5. CSR booking rate by channel
6. Appointment confirmation workflow
7. Open estimate follow-up sequences
8. FSM (Field Service) reporting gaps
9. Source-to-Revenue attribution
10. Branch/Location performance variation
Home Services Revenue Leakage Audit Find where marketing dollars are lost between click, call, appointment, estimate and sold job
1 Media efficiency Audit area
2 Landing page conversion Audit area
3 Call tracking accuracy Audit area
4 Speed to answer Audit area
5 Booking rate Audit area
6 Appointment completion Audit area
7 Estimate follow-up Audit area
8 FSM reporting Audit area
9 Revenue attribution Audit area
10 Market and branch performance Audit area

What You Get

Revenue Leakage Map

A visual diagram showing exactly where your conversion rates drop off compared to industry benchmarks.

Prioritized Quick-Win List

Actionable steps to patch the most severe leaks within 30 days (e.g., implementing missed call text-back).

Reporting Gap Assessment

Evaluation of your current systems (Invoca, ServiceTitan, GA4) and what it takes to connect them.

30/60/90 Day Roadmap

A structured plan for overhauling your marketing operations to support scalable, profitable growth.

Request Your Audit

Complete the form below and an RMI growth analyst will contact you to scope the audit.

Best-Fit Companies

  • Multi-location operators & PE-backed platforms
  • HVAC, Pest, Plumbing, Electrical, Roofing, Restoration
  • Users of ServiceTitan, FieldRoutes, PestRoutes, or Jobber
  • Marketing leaders who need to prove revenue, not just leads