Who We Are

Our Core Values

We believe in fair dealing, honesty, a strong effort and being thankful. These are the seven guiding principles by which we operate Response Mine.

1. Our Word is Our Bond
If we commit to doing something, we do it. We make agreements with care and we tell the truth.

2. We Encourage our Employees to Innovate
90% of the companies listed on the Fortune 500 at its inception are gone. The implication? All business must evolve to thrive. Our employees are vital to that innovation.

3. We Strive for Excellence
Quality is scalable. Our clients deserve high-quality thinking and output and our business is designed to deliver.

4. We Do Not Take Advantage of Others
One school of business teaches you get what you negotiate. We believe the best business is built on a fair exchange of value. This is the only way for both parties to win.

5. We Respect Each Other’s Property
Whether items or ideas, we do not tolerate theft in any form.

6. We Recognize Performance
Every day in our company there are heroic efforts and brilliance. We aspire to see them and recognize the contribution of each team member. This, to us, is what makes business so much fun.

7. We Are Grateful
Thankfulness is like water and sunshine on your garden: they are essential to growth. Response Mine wouldn’t be in its second decade if not for the trust and confidence of our clients and employees. We are extremely grateful.

(Thank you Charles Brewer of MindSpring for offering of the original CV&Bs and advancing the revolutionary idea that adhering to principles is acceptable and desirable in business)

Meet Ken Robbins

Our CEO and Founder

In 2006, Response Mine Health founder and CEO Ken Robbins was severely injured in a head-on collision with a drunk driver.

After a difficult surgery and six months of physical therapy, Ken could finally walk again. Despite this victory, his sedentary lifestyle and poor diet would catch up with him. By 2011 Ken weighed 326 pounds. It was time to make a radical shift.

Inspired by his physically-fit, health-conscious employees, Ken lost 100 pounds and found a new focus. He decided to leverage his more than 20 years’ experience in direct response marketing to refocus the digital marketing agency he founded in 2001, Response Mine Interactive.

Ken decided to concentrate on empowering businesses and providers who put people in a better state of health.

Equipped with his wealth of expertise in marketing medical, wellness and fitness products and services, he created Response Mine Health—the health, wellness and fitness division of Response Mine Interactive.

Meet Our Leadership Team

We’re not your average marketing agency. Instead of departments, we have wholly contained teams. Instead of fixed budgets, we use monthly operating ratios. The goal is to speed service and achieve results for our clients. Our executives aren’t just marketing experts—they’re well-trained in goal setting, system dynamics, throughput accounting, public speaking, talent coaching and development.

Virginia Lewis

VP, Client Services

Education
College of Central Florida, Associate of Arts, General Studies
Colorado State University, Bachelor of Science, Business Administration

Advanced Expertise
Client Service
Account Management
Business Operations
Financial Management
Project Management
Brand Marketing
B2B Marketing
Multichannel Marketing

Strategic Client Work
Piedmont Healthcare, VOYA Financial, Georgia-Pacific, Engineered Floors, Elavon, Zoetis, Arcadia Beverage, Flex, Mayo Clinic, Georgia Tech Professional Education, The Home Depot, Georgia Lottery, Georgia Aquarium, AT&T, Club Car, Ingersoll Rand, Trane, Royal Canin, American Cancer Society, Georgia Department of Administrative Services

Brad Roberts

VP Client Services and Strategy

Education
University of Illinois at Chicago
BA History

Advanced Expertise
Account Management
Integrated Digital Marketing Strategy
Retail Marketing
Customer Acquisition Marketing
Business Growth & Management

Strategic Client Work
Carhartt, Spanx, Ned Stevens, Havertys, Back Pain Centers of America

Erika Rosenthal

VP Strategy and Healthcare Partnerships

Education
University of North Carolina at Chapel Hill, B.A and M.B.A
University of San Francisco, Master’s in Digital Marketing
Cornell University, Wharton School of Business

Advanced Expertise
Integrated Marketing & Analytics
Healthcare Administration
P&L Management
Public Speaking
Public Relations & Regulatory
Start-ups & Entrepreneurship

Strategic Client Work
Back Pain Centers of America, Orthopedic Centers of America, Laser Spine Institute, Okyanos Heart Institute

Andrew Baum

VP Partner Marketing, Customer Acquisition Partnerships

Education
State University of New York College at Oneonta
BS Political Science

Advanced Expertise
Call Center Development & Execution
Integrated Marketing Strategy
Account Management
Home Services Marketing
Patient Acquisition Marketing

Strategic Client Work
Terminix, The Home Depot, Back Pain Centers of America, Liberty Medical

Mark Hamilton

VP Finance, CPA

Education
Auburn University
BA Accounting

Advanced Expertise
Business Accounting & GAAP
Throughput Accounting & System Dynamics
Pay for Performance & Employee Benefits
Databases & Information Systems

Strategic Client Work
Moxie, The Icebox, RMI

David Secrest

SVP, Operations, Customer Acquisition Partnerships

Education
University of Georgia, Terry College of Business
BA Management Information Systems

Advanced Expertise
Media & Marketing Operations
System Dynamics
Call Center Integration
Agile Development Management

Strategic Client Work
ServiceMaster, Liberty Medical, Back Pain Centers of America

Grace Shim

VP, Media & Emerging Accounts, Customer Acquisition Partnerships

Education
Emory University, Goizueta Business School
BBA Marketing, BA Cello Performance / Music

Advanced Expertise
Multi-Channel Portfolio Media Management
Digital Media Strategy & Analytics
Business Operations
Direct Marketing
Funnel Management & Customer Acquisition
Home Services Marketing
Healthcare & Wellness Marketing
Team Development

Strategic Client Work
American Home Shield, Terminix, TruGreen, Back Pain Centers of America, The Scooter Store, Liberty Medical, The Home Depot, Travelzoo

Brent Wheeler

Partner and EVP, Customer Acquisition Partnerships

Education
University of North GA
BA Marketing and Information Systems

Advanced Expertise
Business Operations
Direct Marketing
Funnel Management & Customer Acquisition
Digital Media Optimization
Business Growth & Management
Patient Recruitment
Healthcare & Wellness Marketing
Boomers & Seniors Marketing

Strategic Client Work
Back Pain Centers of America, Terminix, ADT, American Home Shield, Trugreen, The Scooter Store, Liberty Medical, Spine Center Atlanta, Invision Health, Bonati Spine Institute, Life Line Screening

Eric Rehm

VP, Operations, Customer Acquisition Partnerships

Education
Des Moines Area Community College
A.A.S. Graphic Design

Advanced Expertise
Call Center Operations
Customer Acquisition Marketing
Call Center Regulatory compliance
Home Services & Retail Marketing

Strategic Client Work
American Home Shield, Terminix, Merry Maids, ADT, Back Pain Centers of America