With a staggering 500 million hours of video watched on YouTube every minute, it’s power cannot be overlooked for retailers and e-commerce brands. For these brands, it’s an unmatched opportunity to stand out. Consumers now prefer to shop online from the comfort of their own homes. For smart e-commerce retailers , leveraging YouTube as a marketing tool can be extremely profitable.
Why YouTube?
Retail brands can also create a unified, branded YouTube channel. It can house all of their video content to give consumers the opportunity to connect with their brand on a deeper level. Whether it be promotional videos showcasing new products, customer testimonials, or product tutorials – YouTube can easily become a go-to video treasure trove for your customers. Unlike other platforms, YouTube allows you to monetize your videos. Meaning, you can attract new customers and earn revenue from each video view.
The Benefits of YouTube
Over the past decade, YouTube has become a very effective marketing platform. It enables retailers the instant ability to reach millions of consumers every minute. In addition, YouTube targeted ads have a 32% higher conversion rate than on any other social media platform. By using targeted ads, brands can reach users based on what they’re searching for. This keeps your products in front of potential buyers when they’re ready to purchase. As a result, ad engagement increases. YouTube ads are also a cost-effective way to build brand awareness and drive traffic to your website.
What Type of Videos to Make
The key to creating videos that will achieve your customer acquisition or brand awareness goals is to select topics that are highly relevant to what your target audience is likely searching for. Ideally, on YouTube, videos within the two- to three-minute range perform better. Longer videos users will often stop watching after the first few minutes, or not click on them at all. Likewise, videos with closed captions perform better. This way, viewers have the option to watch a video with their volume on.
If you’ve thought about using YouTube to grow your retail brand, then now is an opportune time to start producing engaging video content to engage prospective consumers. If you’re not sure where or how to effectively get started with a YouTube video strategy, then let’s connect and we will be happy to show you how to explode your marketing ROI with video content.