A $600k Boost with a Fresh Strategy
The Challenge
A national lawn care brand committed to keeping homeowners’ lawns lush and green faced a tough hurdle: boosting their number of qualified leads. They sensed untapped potential but lacked the tools and expertise to unlock it. That’s when they turned to Response Mine for a solution.
Our Solution
Response Mine discovered the brand’s outdated payout structure was holding them back from capturing valuable leads. RMI overhauled their four-year-old system, introducing a fresh payout media mix model. On top of testing and monitoring the new approach, RMI utilized their own internal resources to maximize its effectiveness.
The Results
The results were nothing short of remarkable: with just an 11% increase in spending, Response Mine was able to drive an incremental $600,000 in sales at the same cost per acquisition. Response Mine’s innovative strategy turned a struggling lead generation process into a powerful one.
11%
Increase in spend
$600,000
In incremental sales
