Boosting Conversion Rates and Lowering Expenses
The Challenge
A personal finance company was struggling to acquire new members for its debt management program at an acceptable cost per acquisition. The company knew that something wasn’t working. They understood the critical importance that user experience played in acquiring new members, but when it came to tracking and measuring, they simply didn’t know where to start.
Our Solution
Response Mine focused on audience demographics, including age, gender, income and debt. After analyzing the local demand for the company’s services, competitors’ sales and search volume for non-brand terms, the company was effectively zero-in on their highest value prospects to attract more qualified leads to their value-added debt management program.
The Results
Response Mine significantly lowered the company’s cost-to-acquire new members by 67% and increased their overall conversion rate by 60%. And, just over six months, the cost per join dropped dramatically.
67%
Decrease in cost per acquisition