Bulking Up Conversion Rates
The Challenge
An online retailer of nutritional supplements dedicated to helping their customers build strength, health, and happiness found themselves facing stagnant growth. They needed a more effective way to connect with their target audience, so they turned to Response Mine to transform their digital marketing efforts and drive more sales in the highly competitive health and wellness space.
Our Solution
Response Mine implemented a comprehensive RFM (Recency, Frequency, Monetary) segmentation strategy to help the company identify their highest-value customers. RFM analysis is a proven technique that segments customers based on their purchase behavior, empowering organizations to better understand their customer base and more effectively prioritize their marketing efforts targeting the most valuable customers. Response Mine replicated attributes from their top audience to create lookalike audiences for more effective prospecting on Google Search and Facebook.
The Results
In Google Ads, the RFM audience experienced a 150% higher conversion rate compared to the rest of the account. On Facebook, the lookalike audience had a 5.6% conversion rate, which was notably higher than the 4.7% cumulative conversion rate of other prospecting lists. This indicated that the RFM lookalike audience was highly effective in driving new customer acquisition.
150%
Higher conversion rate
