Busting the eCommerce Trend
Furniture retailer turns to Response Mine to develop targeted campaign and generate more foot traffic, more sales.
The Challenge
Despite continued efforts to embrace ecommerce and promote more online shopping, a leading nationwide furniture retailer still drew more than 90% of its furniture sales from in-store purchases. Together, we decided to buck the trend of online shopping and go with what worked – so we developed a strategy to deliver more foot traffic.
Our Solution
We aligned our programmatic display to audiences most likely to visit in store; launched campaigns with store traffic as a main KPI; and defined what creative, times of day and locations were most likely to drive in-store traffic.
The Results
Over four months, in-store sales increased dramatically, ROAS was up 812% year-over-year, store traffic was up 3% and sales were up 7%.
812%
Increase in ROAS
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