Creating Content that Connects
How an eCommerce-based fitness company increased brand awareness and drove more traffic by partnering with Response Mine to cut through the online clutter.
The Challenge
An eCommerce-based fitness company had a simple goal: To increase brand awareness and drive more traffic to their website. While the company recognized the challenge of cutting through all the marketing noise online to grab prospects limited attention span, they needed help with implementing a strategy for success.
Our Solution
Response Mine created a New Year’s resolution campaign, which included blog posts that explained the benefits of the company’s services and products, including a heart rate monitor that helps athletes train smarter.
The Results
The top three posts all drew more than 100,000 readers. Potential customers engaged in social media conversations about the product, which is a signal of intent.
100,000+
Readers for each blog post
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