Overhauling Landing Pages Performance
The Challenge
A network of 200 medical centers across 30 markets was experiencing poor performance from its paid search program. They were constrained by limited budget, low-quality landing pages, and a lack of tracking data.
Our Solution
Response Mine created new landing pages that significantly improved the customer experience and PPC account efficiencies. After establishing vital landing metrics (engagement and specific pages) and implementing a proper tracking strategy, the company was able to better visualize their sales funnel. For PPC campaigns, Response Mine then strategized based on seasonality and health trends and adjusted in real-time as needed.
The Results
Typical results in network cities saw MoM increases of impressions (47%) and clicks (33%). Investment increased by 43% and CPCs increased by 8%.
33%
Increase in clicks