Revving Up Opt-in Rates
The Challenge
A well-known travel discounting company was sending its 14M subscriber base a “Top 20” newsletter, which included the definitive list of best travel promotions. However, after implementing a feature that required a two-step opt-in process, it ultimately led to a decrease in conversion rates and acquisitions. The company needed to turn this trend around, and fast.
Our Solution
Response Mine implemented a creative optimization and keyword scoring strategy, along with multiple landing page tests for specific selected campaigns. And, after creating ad groups focused on each deal in the company’s weekly newsletter list, they experienced XYZ.
The Results
Moving to a “retail” focused creative strategy and dynamic landing pages drastically improved the company’s results, with Q4 non-brand acquisitions increasing by more than 2,000% year-over-year.
2,000%
Increase in non-brand acquisitions
