Electrical services blend emergency repair (outages, sparks) with high-ticket planned upgrades (panels, EV chargers, smart home). Trust and licensing authority are paramount. Marketing must educate on safety for repairs while showcasing technical competence for modern upgrades.
Home »
Electrical Contractor Marketing That Connects Demand, Estimates and Revenue
Most agencies stop at the lead. We engineer campaigns that drive appointments, estimates, and closed revenue for hvac contractors.
Why Electrical Marketing is Different
Common Integration Platforms
ServiceTitan, FieldEdge, Jobber
Where Electrical Marketing Dollars Leak
A high volume of cheap leads means nothing if they bleed out before becoming jobs.
- Failure to capture surging EV charger installation demand
- Weak local SEO presence for specific neighborhood terms
- Unoptimized booking flow for non-emergency upgrades
- No system to rehash open panel upgrade estimates
- Bidding on low-margin small jobs instead of high-value work
- Lack of trust signals (licensing, insurance) on landing pages
The RMI Growth System
Connecting media spend directly to operational outcomes.
1. Demand Generation
Hyper-targeted media planning, Local Services Ads (LSAs), SEO, and paid search designed specifically for hvac intent.
2. Appointment Conversion
Optimizing the call center workflow, scripts, and SMS follow-up to ensure high-cost leads actually book.
3. Revenue Intelligence
Integrating marketing data with ServiceTitan to report on closed jobs and actual ROI.
KPIs We Measure
Cost Per Qualified Call
Cost Per Booked Appt
Call Booking Rate
Appt Completion Rate
Estimate Given Rate
Estimate Close Rate
Cost Per Sold Job
Revenue by Source