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Pest Control Marketing Built for Leads, Bookings and Route-Based Revenue
Most agencies stop at the lead. We engineer campaigns that drive appointments, estimates, and closed revenue for hvac contractors.
Why Pest Control Marketing is Different
Common Integration Platforms
PestRoutes, FieldRoutes, WorkWave
Where Pest Control Marketing Dollars Leak
A high volume of cheap leads means nothing if they bleed out before becoming jobs.
- Acquiring customers outside profitable route polygons
- Focusing on one-time jobs instead of recurring contracts
- Poor cross-selling of termite or mosquito add-ons
- Inefficient dispatch routing increasing fuel/labor costs
- High cancellation rates masking poor acquisition targeting
- Failing to capture high-intent 'near me' mobile searches
The RMI Growth System
Connecting media spend directly to operational outcomes.
1. Demand Generation
Hyper-targeted media planning, Local Services Ads (LSAs), SEO, and paid search designed specifically for hvac intent.
2. Appointment Conversion
Optimizing the call center workflow, scripts, and SMS follow-up to ensure high-cost leads actually book.
3. Revenue Intelligence
Integrating marketing data with PestRoutes to report on closed jobs and actual ROI.
KPIs We Measure
Cost Per Qualified Call
Cost Per Booked Appt
Call Booking Rate
Appt Completion Rate
Estimate Given Rate
Estimate Close Rate
Cost Per Sold Job
Revenue by Source