Restoration (water, fire, mold) is extreme distress buying. Speed is the only metric that matters for the initial touchpoint. Call routing, 24/7 intake, and immediate dispatch are mandatory. The revenue is large, but the window to capture the lead is measured in minutes.
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Restoration Marketing for Fast Response, Intake and Revenue Recovery
Most agencies stop at the lead. We engineer campaigns that drive appointments, estimates, and closed revenue for hvac contractors.
Why Restoration Marketing is Different
Common Integration Platforms
Dash, Next Gear, ServiceTitan
Where Restoration Marketing Dollars Leak
A high volume of cheap leads means nothing if they bleed out before becoming jobs.
- Ads not running 24/7 or when storms hit
- Call center failing to qualify insurance claim viability
- Slow dispatch times losing the job to competitors
- Weak local map pack presence for 'water damage near me'
- Poor relationship building with referral sources (plumbers/agents)
- Lack of empathetic, urgent messaging on landing pages
The RMI Growth System
Connecting media spend directly to operational outcomes.
1. Demand Generation
Hyper-targeted media planning, Local Services Ads (LSAs), SEO, and paid search designed specifically for hvac intent.
2. Appointment Conversion
Optimizing the call center workflow, scripts, and SMS follow-up to ensure high-cost leads actually book.
3. Revenue Intelligence
Integrating marketing data with Dash to report on closed jobs and actual ROI.
KPIs We Measure
Cost Per Qualified Call
Cost Per Booked Appt
Call Booking Rate
Appt Completion Rate
Estimate Given Rate
Estimate Close Rate
Cost Per Sold Job
Revenue by Source