Roofing is high-ticket, high-consideration, and often event-driven (storms/hail). The sales cycle involves inspections, estimates, and insurance claims. Trust is the primary currency. A lead is not a job until a contract is signed, making the estimate follow-up process more important than the initial click.
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Roofing Marketing That Builds Demand and Converts Estimates Into Sold Jobs
Most agencies stop at the lead. We engineer campaigns that drive appointments, estimates, and closed revenue for hvac contractors.
Why Roofing Marketing is Different
Common Integration Platforms
AccuLynx, JobNimbus, ServiceTitan
Where Roofing Marketing Dollars Leak
A high volume of cheap leads means nothing if they bleed out before becoming jobs.
- Over-reliance on storm chasing vs. retail replacement
- Dying open estimates without automated follow-up
- Poor presentation of financing options at the lead stage
- Lack of project portfolio and review visibility
- Inefficient lead intake process for insurance claims
- Not tracking offline referrals back to brand marketing
The RMI Growth System
Connecting media spend directly to operational outcomes.
1. Demand Generation
Hyper-targeted media planning, Local Services Ads (LSAs), SEO, and paid search designed specifically for hvac intent.
2. Appointment Conversion
Optimizing the call center workflow, scripts, and SMS follow-up to ensure high-cost leads actually book.
3. Revenue Intelligence
Integrating marketing data with AccuLynx to report on closed jobs and actual ROI.
KPIs We Measure
Cost Per Qualified Call
Cost Per Booked Appt
Call Booking Rate
Appt Completion Rate
Estimate Given Rate
Estimate Close Rate
Cost Per Sold Job
Revenue by Source