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Advanced Exploration & Industry Headlines

Stay on top of the latest industry news and know how that could effect your marketing!

How Online Ads Drive In-Store Sales: Proven Tactics Retailers Use
Google Store Visits Data is Lying to You
How Multi-Touch Attribution Improves Healthcare Marketing ROI
Top Multi-Touch Attribution Models Used in Healthcare (And When to Use Each)
Healthcare Multi-Touch Attribution: The Complete Guide for 2026
Transforming Patient Acquisition: The Rise of Online to Offline Attribution in Healthcare
How Healthcare Brands Can Measure Online Campaigns’ Impact on Patient Visits
Online to Offline Attribution: Bridging Online Ads and Offline Sales for Healthcare Companies
Best Online to Offline Attribution Tools
7 Metrics to Accurately Connect Digital Ads to Physical Store Revenue
How to Track Offline Sales from Online Marketing
The Role of Location Intelligence in Measuring Campaign Success
How Geofencing and Geo-Tracking Turn Online to Offline Attribution into Something You Can Actually Trust
A Marketer’s Guide to Geo-Based Advertising Attribution
Foot Traffic Attribution 101: What Marketers Actually Need to Know
How Location Data Helps Brands Measure Foot Traffic From Digital Ads
Response Mine Interactive Partners with WhiteWater Express to Drive Car Wash Membership Growth
Measuring Foot Traffic from Digital Ads: Tools, Techniques, and Real Examples
The Future of Online to Offline Attribution in Retail: Connecting Digital Behavior to In-Store Sales
How Retailers Measure Real-World Purchases from Digital Clicks
Online to Offline Attribution in Retail: Strategies Every Retailer Should Use
From SEO to AEO: Optimizing Content for AI Search Engines
The AI Search Visibility Checklist: 15 Quick Wins for Your Website
How to Build an AI SEO Strategy that Scales with Your Business
Integrating AI SEO Strategy Into Your Existing Marketing Operations
Measuring What Matters: KPIs, Dashboards & ROI for AEO Success
Integrating AI SEO / AEO with Performance Marketing: Aligning Organic and Paid Strategies
The Intersection of AI and SEO: Answer Engine Optimization (AEO)
How AI SEO Services Are Redefining the Future of Digital Marketing
Shoppable Content: How Social Commerce is Redefining Consumer Behavior in 2025
Streaming Screens, Big Wins: CTV’s Resurgence in Marketing
Community-Driven Marketing in Niche Spaces
Building Trust in the Age of Hyper-Personalized Marketing
Optimizing Marketing ROI: Advanced Attribution Models for 2025
How AI Is Transforming Direct Response Marketing in 2025
Invoca Review: In-Depth Look at Its Call Intelligence, Features, and Limitations
Looker Studio Product Review: A Deep Dive Into Its Strengths and Limitations
Creating Internal Buy-In for New Marketing Strategies: An In-Depth Manual
Monday.com Product Review: A Deep Dive Into Its Strengths and Limitations
Unlocking the Potential of Predictive Marketing
AI Product Review: Exploring Anthropic’s Claude AI
The Significance of Social Proof: Influence, Trust, and the Future of Credibility
AI Product Review: Exploring xAI’s Grok 3
AI Product Review: Exploring MidJourney’s Image Generation
From One-Time Buyers to Lifelong Fans: Maximizing CLV/LTV
Turning Imperfect Marketing Data into Actionable Insights
All Marketing Data is Wrong!
Customer Segmentation: Delivering the Right Message to the Right Audience
The Impacts of AI on SEO
How to Use Incrementality Testing to Improve Attribution
Why You’re Wasting Money with PMAX
Using RFM Analysis to Grow Faster with Better Customers
4 Tips to Increase Your Meta Performance in the Holiday Season 2024
Is Your Agency’s Strategy Negatively Impacting Your Growth?
What’s standing in the way of your best year in online growth? Sales friction.
YouTube: Developing Strategy for Retail Brands 
YouTube: Measurement Helps Every Marketing Dollar Count 
VR Technology: How it Can Change Consumer Buying Habits 
What is the Pinterest Shop & Curated Shopping? 
UX & Landing Page Conversion Scorecard for Health Brands